The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly There's a reason has been updated five times: its information is so valuable. Scott covers a wide range of marketing tools in this book, from blogging to video and social media, and I love that he keeps updating the book to keep it relevant as technology changes. Why You Should Read It:If you're looking for a high-level overview of some of the hardest hitting marketing strategies, while still getting some great hands-on tips, this book is ideal. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs I don't care how 'techie' you are or aren't, as a business owner, you must understand search engine optimization if you want to turn your website into a cash machine and his co-author has written a hugely valuable resource that will help you move up search engine results. His tips range from beginner to advanced, so it's a book to hang onto as your skills grow. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore.
Best Marketing Books For Beginners
Here is the list of best digital marketing books, that will help you in learning digital marketing in 2019, skyrocket your career as Digital Marketing professional.
Best Marketing Books For Small Businesses
All business owners can benefit from understanding and applying SEO best practices. Platform: Get Noticed in a Noisy World If you want to become a top blogger in your industry, you must read, Platform.
He provides down-to-earth guidance for building and expanding a powerful author platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Why You Should Read It: If you've ever dreamed of writing a book or becoming known in your industry as an expert, this is the best book to help you achieve those goals.